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The Automotive Division primarily comprises Hap Seng Auto Sdn Bhd (formerly Si Khiong Industries Sdn Bhd) and its subsidiaries Hap Seng Industrial Sdn Bhd (formerly Zarah Sdn Bhd), which operates primarily in Sabah and Sarawak, and Hap Seng Star Sdn Bhd (formerly Si Khiong Star Sdn Bhd), which operates in Kuala Lumpur.
Hap Seng Auto Sdn Bhd is the sole authorized dealer for Mercedes-Benz logging trucks, general-purpose trucks, buses, passenger vehicles and spare parts in Sabah and Sarawak. Hap Seng Auto Sdn Bhd has had over 35-year history in marketing Mercedes-Benz vehicles in East Malaysia. Mercedes-Benz is currently represented with an Autohaus showroom in Kota Kinabalu and outlets in Kota Kinabalu, Sandakan, Tawau, Kuching, Miri, Sibu and Bintulu.
Hap Seng Auto Sdn Bhd is also a dealer for Mazda in East Malaysia. Hap Seng Industrial Sdn Bhd, a wholly owned subsidiary located in Tawau, Sabah, fabricates and assembles logging truck trailers, tankers and other industrial transport vehicles. The Division's other business activity comprises re-build trucks and sales of its spare parts.
In January 2005, DaimlerChrysler Malaysia awarded Hap Seng Auto Sdn Bhd the sole distributorship rights for Mitsubishi Fuso commercial vehicles in East Malaysia. This is in recognition for being an important strategic business partner to develop this range of commercial vehicles in East Malaysia.
Hap Seng Star Sdn Bhd, a wholly owned subsidiary of Hap Seng Auto Sdn Bhd, is an uthorized dealer of Mercedes-Benz and Smart vehicles. The showroom at Menara Hap Seng (formerly known as MUI Plaza) in Kuala Lumpur was opened in October 2004 and has relocated into a signature Mercedes-Benz Autohaus on a 31,000 sq ft site situated on the adjacent property; this state-of-the-art Autohaus officially opened in January 2006. Many exciting new product launches and events are anticipated.
Hap Seng Star opened another state-of-the-art Autohaus located in Bandar Kinrara, Puchong in July 2006. This 2S service centre will house a showroom and a comprehensive after-sales facility, with a total built-up area of over 59,000 sq ft, 150 external park bays and up to 55 general work bays. In addition to the Mercedes-Benz and Smart brand of vehicles, this service centre is able to service the exclusive Maybach luxury brand of vehicles.
The Automotive Division continues to strengthen its commitment to its customers and presence in the market by maintaining world-class facilities, having the best personnel and providing consistent quality after-sales service.
To find out more information visit our website: www.hapseng.mercedes-benz.com.my
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